Guess who's not getting any fatter! Celeb mags max out; Weeklies' growth...

Advertising Age;  April 9, 2007 ;     700+ words ......has missed its rate base here on 10 out of...growth rate at Us, Star and In Touch Weekly...cover-price hikes at Star and Us Weekly in...In 2002, the total rate base for the category...overdeliver on our rate base by the end of the year and on average.'' ...

Rate Base, Circ Marketing Decisions More Complicated Than Ever.

Circulation Management;  June 1, 2002 ;     700+ words ......many consumer publishers were unconflicted about rate base growth, for a compelling reason: The overall economics...48 percent of the 245 ABC publishers claiming rate base increased rate base, according to an analysis in the most recent Capell...

MEMO PAD: SHINING STAR...NO LONGER JUST NEW YORK...MINUS AND PLUS.(Star...

WWD;  August 22, 2007 ;     700+ words ......Smith, Irin Carmon SHINING STAR: Star has solidified its decision to lower its rate base to 1.25 million in January, after the company lowered its rate base to 1.35 million from 1...operating officer, comes as Star continues to clean out less...years ago. But don't blame new ...

NEW SCHEME FOR STRUGGLING STAR.

WWD;  December 12, 2003 ;     700+ words ...NEW YORK -- The cover of last week's Star Magazine promised to tell readers who are the 30 biggest...drop of more than 15 percent from the year before, when Star's average was north of 1.1 million copies weekly, according...success is to measure the current sales figures against Star's 10-week average of ...

RATE BASE/FREQUENCY CHANGES January.

Circulation Management;  December 1, 2000 ;     101 words ......Hearst and Dow Jones will increase its rate base from 750,000 to 800,000...Yahoo! Internet Life, from Ziff Davis, will increase its rate base from 1 million to 1.1 million...Hearst's O, the Oprah Magazine, will increase its rate base to 1.3 million, up from 900,000...Online...

RATE BASE/FREQUENCY CHANGES.

Circulation Management;  August 1, 2000 ;     111 words ...Bon Appetit will raise its rate base from 1.1 million to 1.2 million with...issue...The New Yorker increased its rate base from 750,000 to 800,000 in July...Men...issue...ESPN The Magazine increased its rate base from 1 million to 1.15 million as of...

Delivering more with less; quality, not quantity is stressed by titles...

Folio: the Magazine for Magazine Management;  April 1, 1990 ;     700+ words ......circulation, some contend that cutting the rate base can be equally beneficial. For example...bring in through ad revenue so it cut the rate base twice, to 4 million. If we had kept the...Answering to advertisers Family Circle's rate base cut came at a time when the magazine...

RATE BASE/FREQUENCY CHANGES.(magazine rate and publishing frequency...

Circulation Management;  December 1, 1999 ;     90 words ...Elle Decor will raise rate base from 425,000 to 450,000 in January...Men's Health will increase rate base from 1,525,000 to 1,625,000 with its January Issue...MORE will increase rate base from 500,00 to 525,000 with its January/February issue...

RATE BASE CHANGES.(Brief Article)

Circulation Management;  April 1, 2000 ;     55 words ...RATE BASE CHANGES Conde Nast's Women's Sports & Fitness increased its rate base from 475,000 to 650,000 with its March issue and...to 10 times per year. Maxim is increasing its rate base from 1.5 million to 2 million for the second half...

Rate base warranties lure advertisers. (magazine advertising)

Folio: the Magazine for Magazine Management;  February 1, 1992 ;     349 words ......discussions about what they'll do if they miss rate base. But Time Inc. Magazine Co.'s Health...agencies are more concerned than ever about rate-base guarantees. Some agencies are even trying...for Women has consistently missed its rate base. In March, First will lower its 2.5 ...

The Star: looking for a new image tabloid seeks to compete more with...

Folio: the Magazine for Magazine Management;  May 1, 1985 ;     390 words ...Tarrytown, N.Y.--The Star is seeking to change its image with readers and advertisers...reports managing editor Malcolm Abrams. In addition, The Star no longer accepts mail-order ads for items such as religious...dn't like the clutter caused by so many mail-order ads. The Star's March 5 issue, the first ...

OK, we'll go first: 'Time' takes knife to rate base; Publishing leader...

Advertising Age;  November 13, 2006 ;     674 words ......2006 was the year publishers talked down rate base and talked up total audience, Time magazine...the first time. Magazines have trimmed rate base before, just by far less and usually out of necessity. (Time itself last cut rate base in 1989, to 4.1 million from 4.6 million...

In Touch Weekly and Life & Style Weekly to Raise Rate Base as of July 2007...

PR Newswire;  June 4, 2007 ;     350 words ......is raising the guaranteed circulation rate base for its two celebrity/entertainment titles...Weekly and Life & Style Weekly. The rate base for In Touch will increase from 1.1 million...country, was launched in November 2002 at a rate base of 250,000; the move to 1.2 million ...

'READER'S DIGEST' TO CUT RATE BASE AFTER SHORTFALL: CIRCULATION DECLINED...

Advertising Age;  September 14, 1998 ;     433 words ......circulation guarantee this week after missing rate base in the first half of the year. Warning...months of 14,675,541, well short of its rate base of 15 million and a 2.7% decline from...Media buyers expressed concern about the rate-base shortfall. If they are not reaching what...

`READER'S DIGEST' TO CUT RATE BASE AFTER SHORTFALL: CIRCULATION DECLINED...

Advertising Age;  September 14, 1998 ;     433 words ......circulation guarantee this week after missing rate base in the first half of the year. Warning...months of 14,675,541, well short of its rate base of 15 million and a 2.7% decline from...Media buyers expressed concern about the rate-base shortfall. If they are not reaching what...