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Article: Autoweb.com Launches Its First National Advertising Campaign.
- Article from:
- PR Newswire
- Article date:
- November 8, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ads Leverage Key Consumer Insights
SANTA CLARA, Calif., Nov. 8 /PRNewswire/ -- Autoweb.com (Nasdaq: AWEB), the leading consumer automotive Internet service, today announced the launch of its first nationally broadcast advertising campaign, which positions the company as the leading online alternative to the traditional car buying process. The $12M campaign, created by the San Francisco office of Lowe, Lintas and Partners, Autoweb.com's agency of record, will be broadcast on network and cable television, and is scheduled to run through mid-next year.
The commercials humorously dramatize what can be the most frustrating aspects of the traditional car ...