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Article: Direct marketer of the year.(Dante Cirilli, President/COO of Grolier Direct Marketing, includes related article)(Cover Story)(Company Profile)(Statistical Data Included)
- Article from:
- Target Marketing
- Article date:
- October 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 North American Publishing Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DANTE CIRILLI, PRESIDENT/COO, GROLIER DIRECT MARKETING: KING OF THE KIDS' BOOK CLUBS
Was it fact or rumor, I asked Dan Cirilli, inquiring as to the truth of tales I had heard that he started out in the mail room at Grolier. Cirilli's response: "I grew up in the Bronx and attended the New York School of Printing, a special high school teaching the graphic arts. I then went on to City College at night. It was Robert B. Clarke, an important figure in the history of direct marketing who was executive vice president of Grolier at the time, who hired me, and yes, it was to work in the mail room!"
On his first day, Clarke promised the young Dante Cirilli: "In ...
Related newspaper, magazine, and journal articles:
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Article: Direct Marketing Is Big in Texas; Brought $79.7 ...
Knight Ridder/Tribune Business News;
March 7, 1997 ;
700+ words
...Mar. 7--Direct-marketing sales, which will be the mainstay of ... 900 billion by 2001, according to the Direct Marketing Association Inc. In Texas alone last year, direct marketing accounted for $79.7 billion in sales ...
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