Article: Site Building : Understanding and Leveraging Traffic Patterns.(Internet/Web/Online Service Information)

Actual construction is only half of the site-building equation. The other half is monitoring the actions of visitors so that you can continue to improve your site and keep them coming back. What you need to know is who's visiting, whether they return, and, if they do, with what frequency.

Truth be told, there is no surefire way to figure out who's visiting your site and how often, because few reliable mechanisms exist to assist you in identifying users. Looking at hit rates alone is worthless at best, misleading at worst. So while they are not foolproof or definitive, it's best to enlist the tactics we'll discuss here in conjunction with hit-rate data to get a ...

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