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Article: The Sporting News faces uncertain future.
- Article from:
- St. Louis Journalism Review
- Article date:
- October 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 SJR St. Louis Journalism Review. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Avenerable St. Louis institution, the Sporting News (TSN), is now on the auction block. Once a beacon for baseball afficionados and other sports lovers across the nation, the Gateway City publication's future has never been so uncertain.
Parent company Times Mirror of Los Angeles put the weekly sports magazine up for sale on Sept. 3. That action has triggered massive speculation about what will happen to the magazine on North Lindbergh Boulevard, both locally and within the national sports media industry.
The 1990s has been a decade of fighting red ink and circulation decline for TSN. In an effort to address those problems, Times Mirror has invested ...