|
|
Article: Saudi Aramco's Marketing Strategy - Focus On East Of Suez Markets.
- Article from:
- APS Review Gas Market Trends
- Article date:
- November 15, 1999
CopyrightCOPYRIGHT 1999 Input Solutions. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
With the exception of OECD Pacific states, oil in east of Suez markets is not heavily taxed. The benefits of relatively cheap crudes or oil products reaching these markets are felt almost immediately by the consumers. This is unlike the situation in the OECD region, where the governments tax away any major fall in oil prices, be that for revenue or for environmental reasons.
However, Saudi Aramco's long-term plan to expand its market shares east of Suez is offset somewhat by the short-term pricing measures of its international sales unit. Two of these measures have had negative effects on Saudi Aramco's long-term marketing objectives:
- The pricing of ...