An apple a day once kept the doctor away. Enter herb-laced beverages to boost your energy, calcium-fortified candy to prevent osteoporosis, and margarine spreads to lower your cholesterol, and you're eating your way to health with the new functional foods. Or are you?

"Functional food": it's an inside-the-industry phrase for the "next generation of healthy products," as Elizabeth Sloan, a consultant to food, supplement and pharmaceutical marketers, explains. Once the province of health- food stores and body builders' refrigerators, today the functional food market includes such multi-national players as Danone, Nestle and Unilever, as well as small companies designing ...

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