Article: Mediaplex Partners with SoftCoin to Leverage Offline Purchasing Behavior for Online Advertising.

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 16, 1999--

Mediaplex Inc., a leading eBusiness marketing and technology company today announced an alliance with SoftCoin, a privately held business-to-business e-commerce company. The alliance will further enhance Mediaplex's sophisticated dynamic messaging capability for online advertising campaigns by integrating SoftCoin's offline purchasing data with the online purchasing data accessed by Mediaplex's technology.

"The Mediaplex/SoftCoin alliance promises to be a powerful online messaging tool due to the capabilities each company's proprietary technology brings to the table," said Greg Raifman, Mediaplex's CEO. ...

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