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Article: HEWLETT-PACKARD: HP CEO Carly Fiorina launches new brbrand, new logo.

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M2 Presswire
Article date:
November 16, 1999
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M2 PRESSWIRE-16 November 1999-HEWLETT-PACKARD: HP CEO Carly Fiorina launches new brand, new logo (C)1994-99 M2 COMMUNICATIONS LTD

RDATE:151199

* New Brand Builds on Heritage of Invention, Reintroduces Silicon Valley Icon

* Keynote Highlights HP's Internet Vision

Las Vegas, Nev. -- Following her keynote address this morning here at COMDEX/Fall '99, Carly Fiorina, Hewlett-Packard Company president and chief executive officer, announced a $200 million global brand campaign and a new logo to reflect the new HP.

"Our brand is the strongest expression of who we are," said Fiorina. "We are a company founded by inventors, fueled by ...

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