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Article: Muscular Development.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- November 1, 1999
CopyrightCOPYRIGHT 1999 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Panelists: Michael Grossman, creative director/partner, Meigher Communications, and Alexander Isley, the principal of Alexander Isley Inc., a graphic design consuttancy.
Grossman
COVER DESIGN
Obviously influenced by the success of Men's Health's black-and-white beefcake, this is the one part of the magazine that has really changed in the two issues sent for review. Clean and clear, but could use a focal headline. Inside graphics should be so simple.
TYPOGRAPHY/GRAPHICS
Meticulously crafted--the designer certainly has skills. But you'd never guess it's a magazine about something "all natural." With its techno type treatments ...