Article: Supplements still a hot spot.(nutritional supplements sales in drugs stores)(Statistical Data Included)

NEW YORK -- Despite signs that the market for vitamins, minerals and herbal supplements has cooled a bit from its phenomenal growth of the past few years, every indication points to the category remaining one of the hottest in chain drug retailing.

And, marketers and retailers say, the future of the nutritional supplements business has never been rosier.

"The long-term trends center around the aging of America," notes Leiner Health Products executive vice president of marketing Bob LaFerriere. "Baby boomers will turn 50 in record numbers over the next 10 years, and that should help propel the self-care revolution in which consumers take an active role in ...

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