Articles > Popular publications > PR Newswire press releases > October-December 1999 > Monday, November 22

Article: Leading Online Advertising Companies Form Advertising Standards Alliance.

Article from:
PR Newswire
Article date:
November 22, 1999
Copyright

24/7 Media, AdForce, Adsmart, BURST! Media, DoubleClick, Engage, Flycast

Communications, Microsoft bCentral, Real Media, Sabela Media, SmartAge.com,

Teknosurf.com and ValueClick Unite to Address Industry-Wide Issues

First Group Initiative to Set Measurement Standards

SAN FRANCISCO, Nov. 22 /PRNewswire/ -- The nation's leading online advertising companies today announced the formation of the Advertising Standards Alliance (ASA), an industry trade group focused on resolving industry-wide issues and standardizing online advertising practices. ASA initial membership includes: 24/7 Media, AdForce, Adsmart, BURST! Media, DoubleClick, ...

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