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Article: AFFI President and Chief Executive Takes Frozen Food to New Millennium.
- Article from:
- Quick Frozen Foods International
- Article date:
- October 1, 1999
CopyrightCOPYRIGHT 1999 E.W. Williams Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Challenges and opportunities range from chilled home meal replacement competition to ethnic niche marketing, electronic commerce to export (and for that matter import) barriers, but AFFI's Leslie Sarasin is quite confident the industry will rise to them.
EDITOR'S NOTE: Leslie G. Sarasin was recently elected president and chief executive officer of the American Frozen Food Institute (AFFI), which has long been one of the leading voices and champions of the frozen food industry.
AFFI's activities range from co-sponsorship of the National Frozen Food Convention to compiling frozen pack statistics, promoting frozen fruits and vegetables under the 5 A Day ...