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Article: Coleman partners with True North.(Don Coleman and True North Diversified Company)(Brief Article)
- Article from:
- Black Enterprise
- Article date:
- December 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New venture poised to target black, Hispanic and Asian American markets
One of the nation's leading African American advertising executives has been tapped to head an alliance of minority marketing firms crafted to reach African American, Asian and Hispanic consumers in one swipe.
"The demographic changes taking place in the U.S. today are the most dramatic since the wave of European immigration during the last century," says Don Coleman, president and CEO of Don Coleman Advertising (No. 3 on the BE ADVERTISING AGENCIES list). Indeed, some accounts have the African, Hispanic and Asian Pacific American populations growing at seven times the rate of the ...