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Article: HIP-HOP MOGULS: BEYOND THE HYPE.(management behind rap music)
- Article from:
- Black Enterprise
- Article date:
- December 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AS RAP MUSIC HAS EXPLODED, SO TOO HAVE THE FORTUNES AND BUSINESSES OF SOME OF TODAY'S HOTTEST YOUNG MUSIC EXECUTIVES
I DON'T MEAN TO BRAG, I DON'T MEAN TO BOAST, BUT WE'RE LIKE HOT BUTTER ON YOUR BREAKFAST TOAST."
--Wonder Mike
IN THE 20 YEARS SINCE RAP MUSIC SWAGGERED FORTH from the block parties and basement jams of the Bronx, it has made the transition from fad to cultural phenomenon. In fact, hip-hop culture has become hip-pop culture, its influence felt from Madison Avenue to Hollywood.
Look no further than Long Island's exclusive Hamptons for evidence of rap's mainstream appeal. Last summer, this tony suburb hosted parties thrown ...