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Article: Aspen Quietly Grows Into L.A. Marketing Powerhouse.(Aspen Marketing Group)(Brief Article)
- Article from:
- Los Angeles Business Journal
- Article date:
- November 15, 1999
- Author:
CopyrightCOPYRIGHT 1999 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ASPEN Marketing Group Inc. is likely the biggest marketing company in Los Angeles you've never heard of.
In fact, Aspen might be the biggest marketing company in L.A., period. With projected 1999 revenues of $200 million, the only possible challenger is giant Playa del key ad agency TBWA Chiat/Day Inc., which reported 1998 billings of $1.67 billion (likely putting its revenues somewhere in the $200 million range).
The difference, of course, is that anybody who knows anything about marketing has heard of TBWA Chiat/Day. But Aspen Marketing Group?
One reason for Aspen's low profile in L.A. is that it only recently became headquartered here. Until ...