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Article: Internet companies drive up prices for Super Bowl ad time.(Sports)(Sports Biz)
- Article from:
- The Washington Times (Washington, DC)
- Article date:
- December 5, 1999
- Author:
CopyrightCOPYRIGHT 1999 News World Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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One of the most popular ads during last year's Super Bowl involved World Wrestling Federation superstar Stone Cold Steve Austin throwing a competitor through a skyscraper window. This year corporate bean counters may want to throw themselves out a window because of the dizzying inflation for Super Bowl ad time.
Earlier this fall, ABC sold out all the Super Bowl XXXIV ad time for around $2 million per 30 seconds, a largely expected 25 percent increase over last year's rate. But in the past few weeks, the traditional dynamics of the ad marketplace, like Stone Cold's opponent and the bean counters, have gone straight out the window.
Upstart dot-com ...