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Article: AGB Starts Cable-Rating Trial in Venezuela.(Brief Article)
- Article from:
- Multichannel News
- Article date:
- November 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CARACAS, VENEZUELA -- Plans are afoot to launch a cable-ratings system in Venezuela for the first time. Media-research company AGB Panamericana de Venezuela Medicion S.A. is conducting tests of Peoplemeters in about 272 cable homes, managing director Adolfo Pucheu said.
A commercial rollout is scheduled for July, he added. However, meeting this deadline will depend on receiving the support of industry players such as panregional pay TV networks and advertising agencies.
Pucheu added that U.S.-based networks require a minimum Peoplemeter base of 250 homes to consider ratings valid. The application software utilized by AGB is programmed to register when ...