|
|
Article: Las Vegas Convention and Visitors Authority Takes Aggressive New Stance in Internet Marketing.
- Article from:
- PR Newswire
- Article date:
- December 8, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
LAS VEGAS, Dec. 8 /PRNewswire/ -- As part of its long-term marketing goal of providing the greatest possible reach and ease of access to its product -- the Las Vegas area -- the Las Vegas Convention and Visitors Authority (LVCVA) has announced a new partnership with internet marketer U.S. Destination Marketing.com (USDM.com).
In their role as internet strategist for the LVCVA, USDM.com will develop and implement aggressive new strategies to attract leisure and business travel to Las Vegas. The company will work closely with the authority's agency of record R&R Partners, and with Rossi Ralenkotter, vice president of marketing for the LVCVA.
"The internet ...