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Article: It's Drew Carey Time.(Drew Carey Show, Webcast)(Internet/Web/Online Service Information)
- Article from:
- Network World
- Article date:
- November 29, 1999
- Author:
CopyrightCOPYRIGHT 1999 Network World, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- "Hey, all you geeks out there. Both hands on the keyboard!"
With those words Mimi Bobeck, Mr. Wick's assistant and Drew Carey's nemesis on The Drew Carey Show, kicked off one of the most ambitious experiments in convergence programming to date. The Nov. 17 Drew-Cam episode of ABC's highly rated Drew Carey Show marked the first time a large-scale streaming-video Webcast was used to enhance the content of a prime-time network television show.
Showcasing Microsoft's Windows Media technology, Warner Bros. Online produced Drew-Cam in association with ABC.com, whose network heavily promoted the episode. The Webcast delivered 1.9 million streams ...