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Article: Veridiem Adds to Senior Team Following Recent Automated Marketing Performance Management System Introduction.
- Article from:
- PR Newswire
- Article date:
- December 16, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Firm Lands Four Key Executives
MAYNARD, Mass., Dec. 16 /PRNewswire/ -- Veridiem, a technology firm focused on helping companies significantly improve their marketing performance, today announced the addition of four senior executives.
The announcement follows the recent introduction of Veridiem's cross-media, cross-channel marketing performance management system for e-businesses. The automated service reveals the cause and effect between marketing investments and results, and delivers the insights marketers need to optimize the marketing mix -- in real time.
Don Ryan joins the Veridiem team as vice president, marketing performance optimization. ...