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Article: Net Threat: Provide real value before your best clients seek alternative Internet avenues.
- Article from:
- Financial Planning
- Article date:
- November 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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There is a substantial new competitor who, for over the last eight years, has been innocently invited into over 25% of your clients' homes to dialogue directly with them. This new kid on the block is, of course, the Internet. I know your clients aren't the ones using the Internet investment services because you are their trusted adviser; however, 60 million other Americans are logging on today. This is up from 22 million the year before. Consider the possibility that at least a few of your clients might log on to the Internet to buy airline tickets and, out of curiosity, inadvertently check out a few of those well-advertised financial sites. The ability to continue growing ...
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