Article: Net Threat: Provide real value before your best clients seek alternative Internet avenues.

There is a substantial new competitor who, for over the last eight years, has been innocently invited into over 25% of your clients' homes to dialogue directly with them. This new kid on the block is, of course, the Internet. I know your clients aren't the ones using the Internet investment services because you are their trusted adviser; however, 60 million other Americans are logging on today. This is up from 22 million the year before. Consider the possibility that at least a few of your clients might log on to the Internet to buy airline tickets and, out of curiosity, inadvertently check out a few of those well-advertised financial sites. The ability to continue growing ...

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