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Article: Little relief at Fox Family.(Fox Family Channel)(Brief Article)
- Article from:
- Broadcasting & Cable
- Article date:
- December 6, 1999
- Author:
CopyrightCOPYRIGHT 1999 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New shows of some help, but ratings still sluggish for hybrid network
In the recent months of Fox Family Channel's ratings slide, the network's executives have been predicting that their Nielsen numbers would pick up once new series and new programming kicked in--in October and November.
The results of Fox Family's transformation into a hybrid kids/adult network so far are not stellar. The network has reversed a huge plunge in viewership during September. Saturday morning continues to be a standout with gains in both older and younger children. But overall, the network's ratings for children 2-11 are flat in the programming targeted at them. Performance ...