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Article: Boosting black films.(First Weekend Club encourages African Americans to attend African American films on the first weekend following their release)(Brief Article)
- Article from:
- Black Enterprise
- Article date:
- January 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Earl G. Graves Publishing Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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First Weekend Club ensures movies by African Americans are well attended
In August 1998, Magic Johnson Theatres in Los Angeles had sell-out crowds on all seven screens for the opening of the film How Stella Got Her Groove Back. This box office bonanza was proof that the efforts of an organization called the First Weekend Club (FWC) worked. The Los Angeles chapter, which is 4,700 members strong, came out to help the film reach an opening week-end gross of $11.3 million.
In 1997, FWC was launched by the Black Hollywood Education and Resource Center (BHERC). This L.A.-based, nonprofit organization wants to ensure the success of African American movies by ...