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Article: The Effects of Production Pacing and Arousing Content on the Information Processing of Television Messages.
- Article from:
- Journal of Broadcasting & Electronic Media
- Article date:
- September 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 Broadcast Education Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Recent research on how television viewers process television messages has used the limited capacity model of television viewing to investigate the effects of emotion (Lang, Dhillon, & Dong, 1995), narrative structure (Lang, Sias, Chantrell, & Burek, 1995), negative video images (Lang, Newhagen, & Reeves, 1997), and audio video redundancy (Lang, 1995). The study reported here employs this theory to investigate how pacing and arousing content affect viewers' attention, allocation of cognitive resources, encoding, and storage of television messages. Pacing is defined as the number of cuts in a message; arousing content is manipulated through the emotional arousal level of ...