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Article: DEBUNKING THE MYTHS ABOUT YELLOW PAGES ADVERTISING.(Statistical Data Included)
- Article from:
- American Coin-Op
- Article date:
- December 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nine million consumers seek coin laundry information every year
For some coin laundry owners, the Yellow Pages is their entire marketing program.
For more than 100 years, the Yellow Pages have been helping people do business. They are essential to the success of a business as a fax or copy machine. And, when you factor in the high cost of advertising in media like newspapers and television, the Yellow Pages are an affordable method for countless numbers of your fellow coin laundry owners.
Are people really looking at the Yellow Pages to find a coin laundry? While the listing may be inexpensive, is it still worth the cost? These are questions ...