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Article: The Shadow Knows.
- Article from:
- Entrepreneur
- Article date:
- January 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Are you clued in to what's really going on in your company? According to experts, the real deal can be found lurking in a shadow organization.
Jennifer Johnson knew she had a problem when she discovered that some of her 15 employees were taking their complaints to someone other than her. "People were going to [a senior consultant at the company] for the real scoop, as opposed to coming to me," Johnson says. "I found it kind of troubling."
The 37-year-old founder of Johnson & Co., a 2-year-old Santa Cruz, California, marketing consulting and media relations firm, was right about one thing: It's important for entrepreneurs to understand who is talking to ...