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Article: Test The Waters.(would-be entrepreneurs should carefully research their aspirations before leaping in; the example of Kazi Ahmed, founder of NuMedics, is discussed)(Brief Article)
- Article from:
- Entrepreneur
- Article date:
- January 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ready to roll with your great idea? Don't make the leap 'til you know what you're getting into.
In the middle of the night, you realize you have a million-dollar idea and you can't wait to get to the market to cash in. Nothing can stop you, so you run out and get a patent, borrow money, start production and then worry about how you're going to sell your product.
Is that the right way to get started? Only if you have lots of money to correct your mistakes.
The smart approach is to hold up for a while and do some research to be sure you have a product that can make money.
Kazi Ahmed of Beaverton, Oregon, did just that. In 1993, became up ...