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Article: Fast Company Magazine Grapples with Success.(Knight Ridder/Tribune Business News)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- January 2, 2000
- Author:
CopyrightCOPYRIGHT 2000 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jan. 2--OK, they've made it. Now what?
The true believers at Fast Company magazine have had a boffo year: a National Magazine Award for General Excellence, a circulation rate base of 500,000 for the new year, and a healthy profit after a mere four years in print. More important, they have created a brand name to die for and, hype aside, altered the vector of business journalism.
Quite simply, they are riding the hottest American business publication of the late Nineties. And they know it.
"This is our moment," says cofounder William Taylor, 40, who worships at the altar of Bruce Springsteen when he is not editing copy in Fast Company's offices ...