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Article: `New Woman' falls to circ woes ;Rodale kills acquired title seen as counterpart to `Men's Health'.
- Article from:
- Advertising Age
- Article date:
- December 13, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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No more makeovers for New Woman.
After two relaunches in 2 1/2 years, Rodale has pulled the plug on the magazine it paid some $20 million to acquire from Primedia.
The shuttering of the glossy monthly deals a blow to the publisher. It had hoped to broaden its offerings in the women's market with the addition of New Woman, and set out to position the title as a female counterpart to its Men's Health.
The move comes at a time of transition for Rodale. The company is searching for a successor to outgoing President-CEO Bob Teufel. And Vice Chairman-Director of Corporate Strategy Maria Rodale, who is in line to succeed her mother, Ardath Rodale, as ...