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Article: John Hancock Signs On as Major League Baseball Sponsor.(Knight Ridder/Tribune Business News)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- January 6, 2000
- Author:
CopyrightCOPYRIGHT 2000 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Jan. 4--John Hancock Mutual Life Insurance Co. has signed a five-year sponsorship agreement with Major League Baseball that sources said is worth at least $10 million and probably much more.
The move extends a one-year contract that Hancock had in connection with the 1999 MLB All-Star Game at Fenway Park and puts the Boston-based insurance giant in the company of Adidas, FleetBoston Financial Group, Gillette, Gulden's mustard, MasterCard, Pepsi-Cola, and Ritz crackers, which also are Major League Baseball sponsors.
One sports industry source said the deal could be worth as much as $30 million, but Hancock spokesman Steve Burgay disputed that. "In terms ...