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Article: British Airways Club World(SM) Promotion Tells Business Class Travellers 'Give Us Your Thoughts -- We'll Give You the World'.
- Article from:
- PR Newswire
- Article date:
- January 11, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Jan. 11 /PRNewswire/ -- After an unprecedented success last Fall, British Airways (NYSE: BAB) today re-launched its campaign designed to promote its Club World(SM) business class service while underscoring its ongoing commitment to listen to passengers' opinions and respond to their needs and preferences.
The promotion offers two free economy class tickets to virtually anywhere in the world, exclusively to new members of Executive Club USA (British Airways' frequent flyer program), in exchange for sharing their opinions of the Club World experience. The offer requires that new members fly transatlantic roundtrip (or two one-way segments) in Club World ...