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Article: Nordstrom and BCBG Max Azria to Launch New Line for Nordstrom.

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PR Newswire
Article date:
January 12, 2000
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SEATTLE, Jan. 12 /PRNewswire/ -- Nordstrom Inc. (NYSE: JWN) and BCBG Max Azria announced today the creation of an exclusive partnership to launch a new women's line called "BCBG Exclusively for Nordstrom." The new line will increase Nordstrom's offering of contemporary sportswear separates and dresses. "BCBG Exclusively for Nordstrom" will mirror the fashion-forward spirit for which BCBG Max Azria is already well-known.

"Combining BCBG Max Azria's design talent with Nordstrom's sales expertise is going to create a very powerful new offering," stated Paula Schneider, President of Sales for BCBG Max Azria. "The BCBG Exclusively for Nordstrom brand extension will ...

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