Article: Ambitious Statewide Fitness Initiative Aims to Boost North Carolina's Poor Health Rankings.

State's Largest Health Insurer Offers Leadership, $1 Million to The

New `Be Active North Carolina' Project

RALEIGH, N.C., Jan. 13 /PRNewswire/ -- North Carolina health leaders today unveiled the most ambitious physical activity initiative in state history -- a grassroots project called "Be Active North Carolina" that has already been hailed a national model.

Recent studies have ranked North Carolina's adults and children among the least physically active in the country. "Be Active North Carolina" aims to change those poor results with a community-based approach and a goal of reaching residents in every county across the state.

"Be ...

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