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Article: Guess Who's Buying More Sports Cars in America? Polk Identifies Majority of Sports Car Owners as 45 and Older.
- Article from:
- PR Newswire
- Article date:
- January 14, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT, Jan. 14 /PRNewswire/ -- Ten, twenty and thirty years ago, it was the young rebels without a cause cruising main streets with fast, fun sports cars. Their dads and moms felt more secure driving the "dependable, reliable" sedans or station wagons. But a recent analysis released today by The Polk Company found that today's moms, dads and grandparents seem far more inclined than their parents to choose a spiffy sports car.
Today, the majority of Americans purchasing sports cars are over the age of 45, with approximately 35 percent falling in the age bracket of 45-54 years of age. The percentage of buyers within the 45-54 age bracket for sports cars is ...