Article: Brazil: e-commerce reduces prices and generates discounts.

E-commerce forced retailers to reduce their prices in order to compete with virtual stores. Livraria Siciliano, which owns 60 book stores inBrazil, offers 18% discount in its virtual store, but Internet sales presently generate only 3% of its global revenues. Another book storeschain, Saraiva, also offers a similar discount in its virtual store, and Internet sales represent between 2% and 3% of ...

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