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Article: Brazil: e-commerce reduces prices and generates discounts.
- Article from:
- South American Business Information
- Article date:
- January 20, 2000
CopyrightCOPYRIGHT 2000 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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E-commerce forced retailers to reduce their prices in order to compete with virtual stores. Livraria Siciliano, which owns 60 book stores inBrazil, offers 18% discount in its virtual store, but Internet sales presently generate only 3% of its global revenues. Another book storeschain, Saraiva, also offers a similar discount in its virtual store, and Internet sales represent between 2% and 3% of ...
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