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Article: How do you sell the value of custom publishing?(Brief Article)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- January 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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According to James Gabal, director of marketing, Petersen Custom Publishing, the most frequently asked question of custom publishing prospects is: "Why do we need a magazine? There are so many out there already." Gabal's answer is twofold: "A custom magazine offers you an opportunity to present your message in what you consider an ideal editorial environment. And, you can develop a custom magazine database that is 100 percent related to what it is you want to sell and how you want to sell it." Rich Wilkie, director of corporate marketing and sales, Rodale Press, told Folio:Plus that custom publishing works better than other vehicles when the client wants to improve ...
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Article: American Express Publishing and Goldenware Travel ...
M2 Presswire;
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... ... technology prowess and American Express Publishing's marketing ... are part of the American Express Publishing Corporation ... subsidiary of the American Express Company and managed ... products, and has a custom publishing group. Goldenware ...
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