|
|
Article: Pizza Hut Predicts Big Win With Pizza Hut Big Game Day Ad Strategy: Pre-Kickoff Spot With Hot TV Personality Carson Daly Touts Free Custom CD From CDNOW With Every The Big New Yorker Pizza.
- Article from:
- PR Newswire
- Article date:
- January 27, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Counter-Intuitive Media Buy Delivers More Than 70% Audience Reach For
Half the Dollars
Pizza Hut Teams With CDNOW for Largest Ever Custom CD Promotion Featuring
Multi-Platinum Recording Artists
DALLAS, Jan. 26 /PRNewswire/ -- For the third year in a row, Pizza Hut is taking the counter-intuitive approach to media buying during the big game. Its new :30 spot featuring hot TV personality Carson Daly airs pre-kickoff to entice viewers out of their chairs and onto the phone or into the store to place pizza orders in time for half-time. THE PAYOFF? ... more than 70 percent audience reach for half the cost of a prime game time placement.
...