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Article: Watch Out Catalog Merchants - The Internet Is Winning on Price Greenfield Online Research Points to Which Channels Compete Better on Price.
- Article from:
- PR Newswire
- Article date:
- January 27, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WILTON, Conn., Jan. 27 /PRNewswire/ -- In price battles between Internet, store, and catalog, consumers have identified the winners and the losers in recent Greenfield Online research studies. Catalogs are hurt the most when it comes to price perceptions.
Only 4 percent of 3,000 online consumers believe catalogs offer better prices than the Internet. Stores fair better in these price perceptions, with 1 in 5 believing that stores offer better prices. But with all the e-tail destinations people can click to, 50 percent of online shoppers today believe the Internet is the place where in general they are able to find the lowest prices.
Greenfield Online ...