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Article: General Mills Tops Kellogg in Market Share for First Time.(Brief Article)
- Article from:
- Food & Drink Weekly
- Article date:
- January 1, 2000
CopyrightCOPYRIGHT 2000 Informa Economics, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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General Mills surpassed Kellogg Co. as the largest U.S. cereal company for the four-week period ending Dec. 5. General Mills had 29.8 percent of the market, based on pounds sold, while Kellogg dropped to 27.9 percent, according to supermarket data collected by Information Resources, Inc. (IRI). In 1998, Kellogg had 31.4 percent of the market to General Mills' 27.7 percent, according to IRI. Purchases of General Mills' cereals rose 4.1 percent during the recent four-week period, while purchases of Kellogg cereals dropped 14 percent.
General Mills' share of the market has surged from less than 20 percent a decade ago as it developed cereals that are not easily ...