Article: GM dealers rebel against local ad structure ;Carmaker criticized in two states over 10-month-old regional reorg.

Article: GM rethinks the merits of ad pre-testing; Car marketer ...
Advertising Age;  April 23, 2001 ;     700+ words ... ... didn't work,'' admitted GM's Bill Lovejoy, group VP ... marketing in North America. And GM's Mike Grimaldi, VP-general ... dealer ad groups in 1999. He said GM plans to gain back market share with the new version of local ad groups it is trying to convince ...

Article: GM TAKING OVER LOCAL AD FUNDS.
Automotive News;  December 7, 1998 ;     700+ words ... ... advertising funds that currently are allotted to GM area dealer groups. Dealers say the automaker ... soon will transfer control of that money to GM's five newly created regional directors ... announced as early as next week. If so, GM's 750 dealer marketing groups would lose ...

Article: Local ad agencies may feel GM's pain
The Boston Globe;  June 4, 2009 ;     700+ words ... ... the things they have come to expect from GM. "At this critical point in our history ... executive of the troubled company. If only GM could reassure the people who help create its advertising. Ad agencies employed by GM know bankruptcy proceedings could force ...

Article: GM Plans Shift in Local Ad Business; Buyer ...
TelevisionWeek;  February 13, 2006 ;     700+ words ... ... Lafayette General Motors' new ad buyer, GM Planworks, told local stations last week ... changing the way it does business with them. GM Planworks, a division of Starcom MediaVest ... called "share deals'' that put the bulk of GM's local money into the same one or two ...

Article: Local ad exec unites firm's GM brain trust; ...
Crain's Detroit Business;  September 13, 2004 ;     700+ words ... ... s first worldwide account director for GM nine months ago, was in a position to change ... agency. In January, Neel assembled the GM network's 40 top executives in Detroit ... resources we had around the world on the GM business and look where we needed additional ...

Article: Dealer input remains key issue in debate on GM ...
Automotive News;  February 13, 2006 ;     700+ words ... ... groups have been a sensitive issue since GM killed an earlier system in 1999 but continued ... the local groups. Dealers objected, but GM said the funds continued to go to local advertising run by its regional offices. GM started the current system in 2001, adding ...

Article: GM analyzes plan to buy TV via Web ;Role for local ...
Advertising Age;  March 6, 2000 ;     700+ words ... ... com, the business-to-business Web site GM has set up for vendors to buy and sell goods and services. GM recently announced that the site eventually ... A number of ideas are under discussion at GM revolving around the ad-time issue. They ...