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Article: At 93, Mac Dane looks back on the fun and glory of building an agency in a simpler era.;Mac Dane looks back.
- Article from:
- Advertising Age
- Article date:
- November 15, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A joan miro lithograph -- number 42 out of 50 -- hangs on the wall of Maxwell Dane's office in DDB Worldwide's 437 Madison Ave. headquarters. Nearby is an original work of art by Mr. Dane's grandson, painted when he was 12.
Mr. Dane can be seen regularly at Lincoln Center. On this night he and his wife will be at the Metropolitan Opera. And, outside of "60 Minutes," he prefers public TV to those networks into which he and his agency pumped so many millions of dollars over the decades.
"That's my taste," Mr. Dane says without a trace of pretense. "I never gauged by my own taste the shows I was buying for my clients 40 years ago."
THE SURVIVING ...