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Article: Perry Ellis Showcases New Fashions at Miami Event.(Knight Ridder/Tribune Business News)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 1, 2000
- Author:
CopyrightCOPYRIGHT 2000 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Feb. 2--Just over a year ago, Supreme International was a bit player in the fashion and apparel industry, selling primarily men's knit shirts and casual wear.
That changed when it paid $75 million for the rights to the Perry Ellis trademark and changed its corporate name to Perry Ellis International. Now, the Miami company is trying to elevate its stature and play in the industry's big leagues.
That message was delivered Monday night at a gala fashion show aimed at relaunching the Perry Ellis brand.
"This is a new Perry Ellis," said Bryan Hunt, vice president and senior apparel analyst with First Union Securities. "That's what they're trying to ...