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Article: LAURA ASHLEY BRANCHES OUT TO WALL DECOR.(Brief Article)(Statistical Data Included)
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- January 17, 2000
- Author:
CopyrightCOPYRIGHT 2000 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Give the people what they want. That's the mantra of successful licensees as they tap into consumer sentiment. From immediately recognizable designs by Laura Ashley, to pop culture icons like Bugs Bunny, licensed goods continue to drive sales at retail. See the most recent colorful offerings at The International Housewares Show.
CLEARWATER, Fla.-As part of its home decor rollout, Laura Ashley North America is extending its powerful brand to the wall decor business. The framed art and mirror business, which has enjoyed double-digit growth each year for the past few years, is without a strong brand. Sure, there are artists and character licenses galore, but now, ...