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Article: Callaway Golf Ball Company Introduces the New Callaway 'Rule 35(TM)' Golf Balls - The Easiest Choice Golfers Will Ever Make.
- Article from:
- PR Newswire
- Article date:
- February 4, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CARLSBAD, Calif., Feb. 4 /PRNewswire/ -- Callaway Golf Ball Company, a wholly owned subsidiary of Callaway Golf Company (NYSE: ELY) today announced the introduction of its highly-anticipated new golf balls, both named Callaway "Rule 35(TM)". The two new balls, which are the culmination of more than three years of research and development by Callaway Golf Ball Company scientists and engineers, come in two models -- Firmfeel(TM) and Softfeel(TM). The Company believes that this clear and simple approach to selling will make it easier for golfers of all skill levels to choose the golf ball that suits them.
In keeping with its corporate philosophy, Callaway Golf once ...