Article: Churchill Downs Inc.(Hollywood Park Inc. in search of new name and logo)(Brief Article)(Statistical Data Included)

Hollywood Park Inc. may be just about the most misnamed company in town.

It no longer owns the Hollywood Park racetrack or adjacent card casino, having sold them to Churchill Downs Inc. a few months back. And it's in escrow to sell the 140 or so acres surrounding the track. In September, it moved its corporate headquarters to Glendale.

So why not change the name?

It's not that easy, says Chief Financial Officer Bruce Hinckley, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!