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Article: Churchill Downs Inc.(Hollywood Park Inc. in search of new name and logo)(Brief Article)(Statistical Data Included)
- Article from:
- Los Angeles Business Journal
- Article date:
- January 3, 2000
CopyrightCOPYRIGHT 2000 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hollywood Park Inc. may be just about the most misnamed company in town.
It no longer owns the Hollywood Park racetrack or adjacent card casino, having sold them to Churchill Downs Inc. a few months back. And it's in escrow to sell the 140 or so acres surrounding the track. In September, it moved its corporate headquarters to Glendale.
So why not change the name?
It's not that easy, says Chief Financial Officer Bruce Hinckley, ...