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Article: Fox Filmed Entertainment Uses MicroStrategy's Intelligent E-Business Platform(TM) to More Effectively Market and Distribute Hit Movies Around the World.
- Article from:
- PR Newswire
- Article date:
- February 7, 2000
CopyrightCOPYRIGHT 2000 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VIENNA, Va., Feb. 7 /PRNewswire/ -- MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of Intelligent E-Business(TM) software, announced today that Fox Filmed Entertainment is using MicroStrategy's technology to more effectively market and distribute new movies to theatres around the world. Recent blockbuster movie titles under its management include The Thin Red Line, There's Something About Mary, Titanic and others.
With Intelligent E-Business from MicroStrategy, Fox Filmed Entertainment's sales and marketing teams understand what movies are most popular with consumers, what theatres typically book its films and how much revenue its ...