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Article: Used wheels.
- Article from:
- Tire Business
- Article date:
- February 16, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Repaired wheels can add profits
AKRON--Following the sale of a set of custom wheels, consumers are more than likely to drive from your dealership and--eventually--into a pothole, a curb or any one of the plethora of road hazards that awaits them.
Aluminum and alloy wheels simply are more susceptible to road damage than steel wheels.
Still, the use of aluminum and alloy wheels is growing in the U.S. There are an estimated 250 million alloy wheels in use in North America, according to Balderdash!! Wheel Collision Center. And Tree BUSINESS estimates that this number represents 31.5 percent of today's total wheel population.
Realizing ...