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Article: Kellogg breaks JWT campaign for Raisin Bran ;Crunch brand Spots build on `Breakfast' work begun last year .(Brief Article)
- Article from:
- Advertising Age
- Article date:
- January 31, 2000
- Author:
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Copyright informationCOPYRIGHT 2000 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Kellogg Co. unveils the next evolution of ads for its 1-year-old Raisin Bran Crunch brand with two new TV spots breaking Feb. 1. The estimated $10 million to $20 million campaign from J. Walter Thompson USA, New York, also includes three radio spots and three print executions.
The new ads follow the same initial path set up by the first "Breakfast is back" work begun last year that featured young and hip Gen Y-type males. However, these ads advance the theme with quirky humor aimed at 18- to 34-year-old men and women.
In one spot, a young man with long hair looks in the mirror, scissors in hand and cuts away a large clump in the front. He then goes into ...
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Article: BANNED RAISIN BRAN DOESN'T LIKE IT.(Living)
Albany Times Union (Albany, NY);
August 22, 1991 ;
301 words
......government regulations that are keeping raisin bran off the breakfast tables of poor women...participants to use vouchers to buy raisin bran, saying the cereal is too sugary. About...to convince the government that all raisin bran - not just its brand - is as nutritious...
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