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Article: XM Radio Announces Multi-Year Sponsorship Alliance With SFX Entertainment.

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PR Newswire
Article date:
February 9, 2000
Copyright

Revolutionary New Satellite Radio Service to Leverage SFX's Unparalleled

Live Entertainment Network of Audiences, Events and Venues

NEW YORK, Feb. 9 /PRNewswire/ -- SFX Entertainment, Inc., (NYSE: SFX) the world's leading promoter, producer and presenter of live entertainment events, and XM Satellite Radio Inc. (Nasdaq: XMSR), an innovator in radio entertainment, today announced a unique, exclusive sponsorship deal that will introduce XM's new band of national, digital radio to millions of live entertainment enthusiasts who attend SFX's more than 24,000 events annually. Audiences at SFX's live music, theater, sports and family entertainment events will ...

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